DoubleClick by GoogleDoubleClick by Google

Streamline your ad management across all demand sources and channels, including multi-screen video. DoubleClick for Publishers (DFP) supercharges productivity and performance to maximise your sales margins.

Highlights

  • Intuitive and efficient
  • Platform-wide reporting
  • Holistic revenue management
  • Leading edge tools
Connect your inventory to unmatched global demand

Connect your inventory to unmatched global demand

DFP is fully integrated with DoubleClick Ad Exchange, giving you instant connection to millions of Google AdWords advertisers, top networks, trading desks and DSPs – all competing for your inventory. Find, manage and maximise revenue across screens, including mobile and video.

Focus on what you need

DoubleClick for Publishers helps you focus on more of what you need and less of what you don’t. Add functionality as your business grows, and manage it all seamlessly from a single platform

Maximise accuracy and minimise costs

Our natively-integrated sales management platform makes selling and booking seamless. Your team can see exactly how much inventory is available for an ad space and link billing and reconciliation directly to buys, which means fewer accidental booking conflicts and a higher sell-through rate.

"It is hugely important for us that we can work with just one vendor – DoubleClick – to serve ads seamlessly across desktop, mobile web and mobile apps."

Eric Harris - Executive Vice President of Business Operations, BuzzFeed

Features

  • View:
    Intuitive and efficient

    Intuitive and efficient

    Use a single, intuitive interface to manage and deliver all your web, mobile, app and video advertising.One platform, all formats. Engage audiences everywhere with beautiful, compelling ads.Seamless cross-screen integration helps you reach audiences wherever they are.

  • View:
    Platform wide reporting

    Platform wide reporting

    Surface and act on insights across your entire digital business.Unlock new revenue opportunities with insights that your advertisers care most about.See what inventory is viewed across all sales channels, and turn those insights into action.

  • View:
    Holistic revenue management

    Holistic revenue management

    Maximise revenue across screens and formats with seamless DoubleClick Ad Exchange integration.Deliver the most valuable ad every time with automated yield optimisation.Attract buyers with engaging formats that produce results.

  • View:
    Leading edge tools

    Leading edge tools

    Google processing power and scale mean that ad delivery is worry-free.Smarter decisions ensure that the right ad is delivered to the right person every time.Trust performance with best-in-class malware and fraud protection.

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