- Cross-screen reach
- Programmatic Direct capabilities
- Free fraud protection
- Real-time bidding integration
Reach your audiences wherever they are
Buy quality mobile web, mobile app, video and desktop inventory from hundreds of thousands of publishers around the globe. Ad Exchange helps you reach consumers across screens, on every format—and do it all at scale.
Buy what you want, the way you want
Connect with a premium publisher inventory, whatever your media buying strategy. Private exchanges or private marketplaces, programmatic direct, and open exchange transactions are all available on Ad Exchange.
Protect your clients with brand-safe media
DoubleClick Ad Exchange is one of the only exchanges to be certified by the IAB Quality Assurance Guidelines and the JICWEBS Digital Trading Standards Group. We invest heavily in fraud prevention and proactively search out spam traffic to keep quality and value high.
Access mobile web and app inventory from the world's top publishers.Premium video inventory includes mobile, OTT, in-stream and live-streamed content.Ad Exchange query tool makes it easy to find the inventory you need across the marketplace.
Programmatic Direct capabilities
Connect with top publishers' private marketplaces with Ad Exchange programmatic direct tools.Plan, negotiate, and book programmatic direct deals all in one place.
Free fraud protection
Automated and manual filtering prevents you from buying invalid traffic.Toolbar and injected inventory, and unverified sites are barred from our auction.Inventory quality is certified by the IAB Quality Assurance Guidelines and the UK Digital Trading Standards Group Good Practice Principles.
Real-time bidding integration
Our RTB protocol works with your proprietary data and technology to help you bid smarter and maximize ROI.Draw on over 40 data signals, including content category, brand safety, and Active View viewability.
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Do more with integrated solutions
Re-imagine how you run your campaigns across screens and formats.
Build and manage all your ads with our complete creative toolkit.
Manage your search campaigns alongside the rest of your digital marketing.
Make better decisions with site analytics and attribution insights.