- Precise targeting and optimization
- A single access point
- Cross-screen made simple
- Premium video inventory
- Industry-leading fraud protection
Understand your audience with real-time data and unified insights
With DoubleClick’s integrated and open platform you can organize and segment audience data from any source. Act on these insights in real time with Google’s proprietary technology for bidding, targeting and optimization.
Take control of cross-screen campaigns
Your campaigns may be complex, but managing them doesn’t have to be. With DoubleClick Bid Manager you can create, run, and measure campaigns across mobile, desktop and video, all in one place.
Measure what matters
Full-funnel measurement is seamlessly integrated, so you’ll know if your ads were seen by the right audience, whether they changed perceptions, and what consumers did as a result. Make adjustments in real time to hit your brand and performance goals.
"The role of programmatic in building our brands is very clear to us and DoubleClick has given us the data and confidence to know that programmatic buying is an efficient and effective way to engage our consumers."
Precise targeting and optimization
Find existing and new customers based on demographics, interests and purchase intent.Reach the right audience with first-party, third-party, or proprietary Google data, plus best-in-class contextual targeting.Google's proprietary algorithms automatically adjust bids to meet your specific campaign goals.
A single access point
Choose from a range of programmatic buying options, including programmatic guaranteed, direct deals, and open exchange.Marketplace in DoubleClick Bid Manager lets you plan, discover and buy premium media, all from one simple interface.Bring existing reservation buys into programmatic channels to increase reach, reduce frequency, and eliminate duplicate buys.
Cross-screen made simple
A consolidated buying and targeting workflow simplifies campaign management across formats.Find your consumers on any device with single device-aware tags, HTML5 support, and mobile targeting.Device-aware algorithms get your message to your customers, wherever they are.
Premium video inventory
Buy brand-safe video and full-episode TV programmatically, from across the web.Take advantage of Google's proprietary data and video formats, including TrueView.
Industry-leading fraud protection
Integration with DoubleClick Verification makes verifying campaigns a seamless part of your workflow.Brand safety filters give you control at the keyword, page and site level.Our leading anti-fraud technology ensures you get what you pay for.
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