GSK reaches premium video inventory with Programmatic Guaranteed
Using DoubleClick’s Programmatic Guaranteed to buy video inventory on premium websites, GSK achieved 8 million views at a £0.03 cost per view, while also shifting brand perception.
Understand your audience across screens, channels and formats
DoubleClick’s integrated programmatic solutions give you unified insights across every channel and type of buy, plus the tools to act on them in real time. Publishers get a complete view of how inventory is performing, while advertisers benefit from a true picture of attribution.
Get unparalleled access to the biggest brands and publishers
The DoubleClick platform provides access to brand-safe, premium programmatic inventory on a global scale. Connect with the right buyers and sellers, directly and on your own terms. Buy and sell with confidence knowing DoubleClick proactively pre- and post- filters transactions for fraud-free results.
Measure what matters
Our integrated suite of full-funnel measurement tools gives you the viewability and audience composition metrics you need to maximize results. Our superior fraud and verification protection makes sure your ads are seen by real people.
Digital Marketing solutions for Programmatic Buying
Manage programmatic and reservation campaigns together in one place.
Automate and optimize your digital media buying, across channels, in real time.
Extend your audience reach across the world's top properties.
Capture key search data for your programmatic and RLSA campaigns.
Audience Center 360
Reach the right customers by organizing and understanding all your audience data.