Get the most value for every impression on every screen. DoubleClick for Publishers offers support for mobile, native and video ads, along with programmatic access to a wide range of advertisers. With an integrated platform to manage all your direct and programmatic sales, you can streamline all your ad sales across your web and app inventory.
- Reach audiences on every screen
- Engage with native and video ads
- Maximize programmatic revenue
- Scale ads business with ease
Deliver compelling advertising on every screen
Power ad experiences that are more engaging and seamless for users everywhere with out-of-the-box support for mobile, video, and native advertising.
Connect with advertisers in better ways
Execute your reservations with our integrated Programmatic Direct technologies, and get discovered by millions of advertisers on the DoubleClick Ad Exchange.
Get the highest value for every impression
DoubleClick’s forecasting tools ensure you’ll never overbook or undersell your ad inventory. Employ Google’s industry-leading machine learning technology, with features like Dynamic Allocation and optimized pricing in open auction, to make sure you’re getting the highest prices for your ad inventory.
"In the past, [native ads] took an enormous amount of time because each layout required handholding. But, with Native Ads on DoubleClick, the advertiser can supply one set of assets and it can automatically distribute it to different layouts and formats."
Benjamin Cheung - Ad Technology Engineer, The New York Times
"[By] using Google's DoubleClick for seamless advertising delivery across our set-top boxes and connected devices...we are enabling more personalized and relevant ads with addressable and dynamic ad insertion [across a wide range of screens]."
Kristin Dolan - Chief Operating Officer, Cablevision
Scale with ease
DoubleClick supports publishers of all shapes and sizes, and offers free ready to use solutions for sites below a certain ad impressions threshold.With a robust tools and analytics set, DoubleClick for Publishers has everything you need to monetize from day one.Eligible publishers get one-on-one support from experts at Google to help them maximize revenue.
Reach audiences anywhere
Serve ads to your mobile sites, apps, and desktop; all from one place.Manage who sees your ads, when they see them and where they appear with a robust set of targeting tools. Ad delivery is simple and reliable thanks to Google's massive processing power and scale.Scale your web, mobile, and video inventory with confidence thanks to Google AdSense and DoubleClick Ad Exchange integration.
Deploy native and video ads
Make an impact on any screen with beautiful, compelling ads that flex to any kind of mobile device.Seamless cross-screen integration and native and video advertising tools help you reach audiences in the right moment, wherever it happens.
Maximize programmatic revenue
Manage your direct sales and third party advertising networks on one unified platform.Optimize your revenue and get access to millions of advertisers with advanced features like Exchange Bidding, optimized private auctions and Dynamic Allocation.Give your advertisers programmatic access to premium inventory with Programmatic Guaranteed.
Grow with confidence
Smarter decisions and advanced programmatic offerings guarantee the right ad is delivered to the right person every time.Cutting-edge yield management features ensure you get the most value for every impression.Our best-in-class malware and fraud protection lets you focus on making the most of your publication.
Take the next step for your business
DoubleClick for Publishers has a robust set of tools for publishers of every size— learn how we can help you.SIGN UP