Get more powerful bid automation with DoubleClick Search Smart Bidding
Explore Smart Bidding, our new name for conversion-based automated bidding in DoubleClick Search, built on Google’s deep expertise in machine learning and automation to help you get more from your marketing budget across engines.
Get results with real-time data and action
Power your campaigns with up-to-the-minute data and proprietary bid optimization that makes intelligent bidding decisions in near real time. Backed by years of search know-how, DoubleClick algorithms constantly evolve to help you meet your goals.
Do cross-screen and cross-channel right
Stay on top of the consumer shift to mobile with mobile-specific capabilities like mBid automation and location-aware ad formats, while finally closing the loop between search and display. Native integration with the DoubleClick platform means you can run search campaigns that are tightly integrated with the rest of your digital efforts and incorporate audience data into ads for actionable insights across screens and channels.
Make better decisions with unified insights
A robust reporting suite and attribution tools give you the real-time, de-duplicated data you need to measure across the customer journey. Because DoubleClick Search is open platform, you can integrate third-party solutions, and bring in offline and other business data, for a complete view of your marketing efforts.
Digital Marketing solutions for Search Management
Power your campaigns with real-time data and bid optimization.
Manage the entire scope of your digital marketing on one powerful platform.
Connect with your audience with the most complete programmatic buying platform.
Analytics 360 Suite
Improve the impact of your marketing with powerful and integrated measurement.